By Belén Sorrentino. In May, Mercado Libre announced new tools for its intellectual property protection program “Brand Protection Program” (hereinafter “BPP”), applicable throughout Latin America. The first new feature is related to the BPP user’s account. The new “My account” section allows you to view the status of your intellectual property rights (active or expired) […]
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By Andrea Sanchez Vicentini, Josefina Piñeiro, Mariano Peruzzotti and Julieta Martinez Correa. I. Current regime. In 2000 Personal Data Protection Law No. 25,326 (“PDPL”) was passed, which was subsequently regulated by Decree No. 1558/2001 and several resolutions, provisions and other regulations issued by the Argentine Agency for Access to Public Information (“AAPI”). Although no substantial […]
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By Raquel Flanzbaum. It is known that age is a very important factor when assessing inclusion in organizations. A lot has been said, and a lot will be said, about the generations that coexist in the labor market today: from baby boomers to centennials (or generation Z), each with its own features. it is also […]
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By Paula Caraffa Morando and Josefina Piñeiro. Recently, the Brazilian Superior Court of Justice (“SCJ”) ruled on the use of exaggerations in advertising, as regards an advertisement made by Heinz, which provoked a conflict with Unilever (owner of the Hellmann’s trademark). Heinz used the phrases “Heinz, the most consumed ketchup in the world” and “Heinz, […]
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By Andrea Sanchez Vicentini and Mariano Peruzzotti. The Cabinet of Ministers issued ethical recommendations for the implementation of Artificial Intelligence in the public sector. On June 2, 2023, Provision 2/2023 of the Undersecretariat of Information Technologies of the Cabinet of Ministers was published in the Official Gazette approving the “Recommendations for a Reliable Artificial Intelligence” […]
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By Abril Neiman. There is a long history of fighting for recognition of gender identity. Although it has been invisible, great progress has been made in recent decades, which has contributed to its main objective: equal treatment, rights and opportunities in the different spheres of life, without any distinction based on gender or sexuality. In […]
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By Raquel Flanzbaum. In the framework of the recent Annual Meeting of the International Trademark Association (INTA), held in Singapore from May 16 to May 20, 2023, I moderated a table topic on the Madrid Protocol in Latin America and, specifically, about the situation of this treaty in Brazil and Chile, which are the most […]
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By Mariano Peruzzotti, Andrea Sanchez Vicentini and Belén Sorrentino. The Agency for Access to Public Information (“Agency”) published its annual report highlighting the activities rendered during 2022. We briefly comment on the most important aspects concerning Personal Data Protection included in the report: New Personal Data Protection law bill The Agency conducted a process aimed […]
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By Antonella Balbo. It’s been seven years since the entry into force of the Marrakesh Treaty (or hereinafter the Treaty), and yet there are more countries not implementing it than the ones who are. The Marrakesh Treaty is a tool created by the international community that forms part of the body of international copyright treaties […]
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By Abril Neiman and Olivia Molina. Using someone’s image without authorization is a violation of that person’s image. Not only does unauthorized use cause frustration, but such images may also be used under a concept or idea that is contrary to what the person represents. A recent example is the famous Mexican artist Frida Kahlo. […]
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Somos OJAM BULLRICH FLANZBAUM, a boutique firm specialized in Intellectual and Industrial Property and other Intangible Assets.