Juan Carlos Ojam


Juan Carlos Ojam


Grant me the serenity to accept the things I cannot change, courage to change the things I can, and wisdom to know the difference.

– Reinhold Niebuhr.


For more than 30 years, Juan Carlos has advised clients from all over the world in the creation, protection, defense and maximization of their intellectual and industrial property rights and other intangible assets. He leads the strategy regarding trademark portfolios of international companies, fostering their value by participating in audits, complex commercial transactions and any kind of agreement involving those assets. He has wide experience in different areas of business related to wine and spirits, sports, advertising and technology.

Through his work at intellectual property boutiques, and as the head of intellectual property teams at general practice firms, he has developed his activities in all areas related to intellectual property and other intangible assets. He considers himself an “all-rounder”.

He is a lecturer at different universities in Argentina and abroad. He applies disruptive teaching methods to motivate, mentor and create a funny environment for his students.

His work has been recognized by international rankings, such as Chambers & Partners, MIP, WTR1000, Benchmark Litigation and The Legal 500, among others.


Areas of practice/Solutions

Protection, defense and maximization of intangible assets.


Previous experience

Juan Carlos started working in the field of intellectual property in 1985, when he joined Clarke Modet & Cia (Argentina) as a lawyer. In 2001 he organized the Intellectual Property department at one of the leading firms in Argentina, Bruchou Fernández Madero, Lombardi & Mitrani. In 2007, he founded Mitrani, Caballero & Ojam, where he led the intellectual property practice until he founded Berton Moreno + Ojam, top firm in the Argentine market.



Lawyer, College of Law and Political Sciences, Pontificia Universidad Católica Argentina (UCA)
Industrial Property Agent



Spanish, English



INTA (International Trademark Association)
IPO (Intellectual Property Owners Association)
ABPI (Brazilian Association of Intellectual Property)
AAAPI (Argentine Association of Industrial Property Agents)