Category: Articles.December.23

National brand: The identity of a country before the world

By Julieta Pérez Espinosa What is a National Brand? In a world as globalized as the one we live in, the national brand was born as a need to create a country’s own identity in front of the world. Therefore, the national brand is more than a trademark, it is a strategy to capitalize on […]

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News about privacy in LATAM

By Mariano Peruzzotti, Candela Basilotta and Andrea Sánchez Vicentini In this article we report the most relevant developments that took place in Latin America on personal data protection recently. (i) Brazil · Public consultation on model clauses: The National Authority for the Protection of Personal Data of Brazil (hereinafter, “ANPDP”) published on August 15 the […]

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