Category: Articles

By Mariel Chichisola y Antonella Balbo. Nowadays, the corporate business conception is understood as a much broader vision that differs from the traditional one, including certain aspects that are turning out vital. Consumers’ priorities have shipped their course, and so did companies’ priorities. The high valuation showed by consumers for brands that seek to cause […]

By Mariano Peruzzotti and Belen Sorrentino. The Argentine Agency for Access to Public Information (“AAPI”) published its annual report highlighting the activities rendered during 2021. The AAPI is the supervisory authority of the Personal Data Protection Law, the Do Not Call Registry Law and Access to Public Information Law. We briefly comment on the most important points of […]

By Mariel Chichisola y Abril Neiman. Although for several decades we have experienced continuous technological developments, there is one in particular that stands out as the great revolution of this generation: the metaverse. Probably at some point, we have all heard about this new phenomenon; however, there is still a lot about it that is […]

By Raquel Flanzbaum. Greenwashing, the practice of appearing to be environmentally friendly when in fact the enterprise making the claim is polluting it, has increasingly drawn the attention of IP specialists in Argentina. This behavior has not only affected the fashion industry but other fields as well, as we shall see below. We will comment on […]

By Mariano Peruzzotti and Belen Sorrentino. On October 6, 2021, Resolution 1033/2021 of the Secretariat of Domestic Trade (“Secretariat”) was published in the Official Gazette. It established the Minimum Mandatory Quality Parameters for Remote Attention and Communication Services to be provided by certain suppliers of goods and services. On May 3, 2022, Resolution 425/2022 was published in the […]

By Camila Sirianni and Mateo Darget. In re “MS ESTHETIQUE S.A. c/ Martín Mirta Susana” (case No. 3639/2011), dated February 24, 2022, Chamber III of the Federal Civil and Commercial Court of Appeals ordered MS ESTETIQUE S.A. to cease the use of the trademarks “MS” and “MS ESTHETIQUE”, for the infringement of Mrs. Martin’s exclusive […]

By Mercedes Bullrich and Olivia Molina. We´re all familiar with the famous Road Runner character, that fast, vivacious, bluebird that continually frustrates the coyote’s efforts to catch him, and his characteristic BIP BIP sound, owned by Warner Bros. Entertainment Inc. This is what the entertainment giant alleged when opposing the BIP BIP! trademark application. What […]

By Mariano Peruzzotti and Andrea Sanchez Vicentini. The Federal Court in Contentious Administrative matters No. 12 of the City of Buenos Aires rejected an injunction petition in the context of a class action introduced by  Fundación Vía Libre and the Observatory of Argentine Technology Law against the National Institute of Statistics and Census (INDEC, in Spanish). […]