Position Trademarks – Uruguay joins to its recognition

Position Trademarks – Uruguay joins to its recognition

By Paula Caraffa

From March 2024, “Position trademarks” may be filed in Uruguay, among other non-traditional signs.2

This development was introduced by Resolution No. 18/2023, issued on December 11, 2023 by the National Institute of Industrial Property of Uruguay.

The Resolution recognizes and regulates new types of non-traditional trademarks, including position trademarks, which are defined as those characterized by the particular place they take up on the product.

For more information about position trademarks, please revert to this article written days before this news came out in “Uruguay: Position trademarks: the legal challenge of protecting distinctive designs in a visually driven world“.

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2 Pattern marks, motion marks and multimedia marks.

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